Tokyobike is Opening 3-Month Pop-up Shop on the Bowery
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If Freitag had any say in what business would follow in its footsteps on the Bowery, it might actually be pleased with the result. A couple months after its three-year tenancy at 1 Prince reached conclusion, a new pop-up bike shop is taking possession of the corner space.
The store – owned by the adjacent Bari Restaurant Equipment – has been papered for a couple weeks. We are told that Tokyobike will operate a temporary showroom here on the Bowery for the next three months.
Tokyobike is an independent cycling company founded in the suburb of Yanaka, but also maintains a retail presence in London. They offer rental and bike share. The Bowery spot is a first for the brand, it seems.
tokyobike is a small, independent bicycle company founded in 2002 in the quiet Tokyo suburb of Yanaka. The name was derived from the design of the bikes. In the same way the mountain bike was designed for the mountains so tokyobike was designed for Tokyo.
Based on the concept of ‘Tokyo Slow’ the bikes are designed to be light to ride with an emphasis on comfort over speed. The bike is simply a way to enjoy your city, as much about the journey as the destination.
The tokyobike store opens to the masses later this week.