EMM Group Stoops to Offering Groupon Meals at The General on the Bowery

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EMM Group – alleged pride of the upscale nightlife game – is stooping to Groupon to help its woes at 199 Bowery. Indeed, it’s no secret that The General is suffering. Co-owner Mark Birnbaum admitted as much last spring when he quipped to the State Liquor Authority that his bait-and-switch Bowery club complex “has been a disaster for us.”

And while there was false chatter earlier this summer that the restaurant would close for good, approaching Groupon is a sure sign of desperation. They need to attract bodies to that perpetually empty dining room.

To the deal (of the day). You can have a “Four-course modern Asian dinner for two or four” cooked by Top Chef winner Hung Huynh.

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$59 for a modern Asian dinner for two ($100 value)
One starter (up to $12 value)
One specialty roll (up to $19 value)
One item from the “hot” or “cold” sections of the menu (up to $22 value)
One robata dish (up to $15 value)
Two beers or specialty cocktails (up to $16 value each)

$119 for a modern Asian dinner for four ($200 value)
Two starters (up to $12 value each)
Two specialty rolls (up to $19 value each)
Two from the “hot” or “cold” sections of the menu (up to $22 value each)
Two robata dishes (up to $15 value each)
Four beers or specialty cocktails (up to $16 each)