Bartrendr App at It Again with ‘NYC’s Only Bar for On-Duty Pilots’ Stunt
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That fake bar for pregnant women isn’t the only controversial PR stunt Bartrendr has up its collective sleeve. The bar-finding mobile app is at it again with another faux-pax advert on Spring Street.
The commercial unit at 59 Spring is currently masquerading as Black Box, “NYC’s only bar for on duty pilots.” Don’t be fooled, though. It’s Madison Avenue at its best. Unlike the Avenue A ruse, this one is less believable, and didn’t go so far as to include a State Liquor Authority notice.
The Bartrendr ads, while completely low-brow, certainly achieve the goal. That shock value of booze during inappropriate situations is difficult to avoid. People from both sides of the aisle invariably have something to say.