LA-Based ‘Dita’ Eyewear Brand Begins Construction on New Lafayette Street Flagship
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Los Angeles-based “luxury fashion eyewear” brand – Dita – is opening a flagship location at 273 Lafayette.
The brand – puportedly popular with celebrities like Brad Pitt and Penelope Cruz – sealed the deal back in June. However, the interior buildout of the 900 square-foot store (plus 400 square-feet in the cellar) is only now beginning. The enormous sidewalk shed was constructed last week.
273 Lafayette is the first Manhattan locale for Dita. Their broker noted that they were “targeting a high-traffic neighborhood with young, fashion-conscious urbanites for their first Manhattan store and this beautiful and dramatic space at Lafayette and Prince fits the bill perfectly.”
This address has seen plenty of action in recent months, too. DNA Footwear opened its headquarters in the other half of the storefront six months ago.
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