Street Museum of Art Takes Over NYC Billboards

Posted on: November 20th, 2014 at 6:04 am by

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Photo: Street Museum of Art

Taylor Swift may be welcoming you to NYC, but the Street Museum of Art is challenging you to rediscover the city, through one of the most prominent forms of urban self expression – street art. Their canvas is the most annoying of marketing methods: the billboard. Rare is the sight of an aesthetically pleasing advert hedging a highway; usually this kind of signage is that of gimmicky puns or some sort of insurance death sentence scare tactic.

Well, the Geico gecko is getting a welcomed whitewash for something much more engaging. As a part of the GOOD Cities Project, The Street Museum of Art has enlisted three artists – Elle, Rubin, and Skewville – to celebrate what New York actually is. A sort of visual love letter to the city, from the surreptitious underground.

Our New York City is consumed and built up by the artists who create it — a constant collaboration, a melting pot of creative ideas and driven minds. The New York State of Mind is a contagious being, pushing those who inhabit this city to take things one step further.

Check out the video for the project below (lots of LES shots), and keep your eyes peeled for them. You can read more about the artists’ New York roots here.

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