French/Japanese Joint ‘Bara’ Opens on East 1st Street Today

Posted on: December 8th, 2014 at 5:39 am by
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Despite the dueling signage at 58 East First Street, Bara is in fact the new occupant at this address. The Claudine Maidique Gallery played a brief role after the summertime demise of Prima, exhibiting a group show called “NOIR.” Nevertheless, Bara is ready to go, opening today with a 25%-off discount on all tabs and a free shot. These guys totally flew under the radar.

Bara is a French-Japanese fusion joint from the hands of former Momofuku sous chef Ian Alvarez and booze slinger Kyle Storm from French Louie in Brooklyn. While touted as having “cocktails and drinks” by Mr. Storm, looking at paperwork with the State Liquor Authority, it appears that Prima is still the license holder here. Don’t recall seeing this transfer happen…

Prima closed in August after a three-year stint on the block. At the time, the owners offered a transparent reason as to why – they simply weren’t busy enough.

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