Maison Kitsuné is Opening Its 2nd NYC Shop on Rivington Street

Posted on: December 24th, 2014 at 5:30 am by
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That cutesy pink exterior at Rivington Street was painted black last week. After sitting on the open market for three months, the indie fashion aesthetic of Cutie Room just gave way to something more upscale preppy.

Maison Kitsuné – the French-Japanese record label-slash-fashion hybrid – is opening a “unique retail experience” here in the coming weeks. The fusion brand already unrolled the foxy window paper for the early tease (“Kitsuné” is Japanese for fox). Launch is currently slated for February.

It’s apparently been a big year for Maison Kitsuné, having just debuted its “French prep” looks during Fashion week this past fall. And while the company now focuses on fashion, it wasn’t always that way. Over a decade ago, co-owners Masaya Kuroki and Gildas Loaëcwith conceived Kitsuné as a boutique record label dedicated to electronic music. The imprint is responsible for releasing albums by Hot Chip, the Klaxons, and Two Door Cinema Club.

5 Rivington is the second city outpost for the company, which also maintains a presence inside the Nomad Hotel.

Rent on Rivington right off the Bowery ain’t cheap, though, as you might expect. The 700 square-foot commands something in the neighborhood of $6,000 in monthly rent, this according to dated real estate listings.

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