Remember When MTV Created a Virtual Lower East Side?

Posted on: January 8th, 2015 at 10:00 am by

This image has been archived or removed.

Virtual Max Fish

Remember that time when MTV created a virtual Lower East Side landscape? Yup. Back in mid-2007, the colossal media company unveiled what it called vLES, a forum for computer-bound folk to explore the “mecca of all things creative” without the need to leave the house. Within this loose interpretation of the neighborhood, avatars could interact with each other and frequent venues predominantly situated in Hell Square. A promo video at the time described it as experiencing “what it’s like to be a New York local with bands and fellow music fans all over the world.”

Of course, there were plenty of geographical discrepancies and inconsistencies with the virtual world. Streets don’t align properly, and the architectural composition is a bit out of whack. Plus, it’s always dark. vLES was more of a nightlife-driven utopia (dystopia?), and spawned plenty of both admiration and vitriol from all corners of the interwebs.

Exuming old screenshots of vLES provides a handy time capsule of the neighborhood vibe nearly a decade ago, frozen in all its creepy 3D glory.

Moreover, it could certainly be argued that this technology was definitely somewhat of a precursor to Turntable.fm, the virtual DJ experience that was huge for a minute in 2013.

This gallery has been removed.

Recent Stories

The Bizarre ‘Mumming’ History of Thanksgiving Masking

What follows is a reworking of a post originally published on Bowery Boogie in 2014. There was once a time when Thanksgiving customs more resembled Halloween masquerading than traditional turkey and history lessons. That’s right. So get out your masks, people! Thanksgivoween is upon us. Two key words: masking and mumming. To surmise thousands of […]

Children’s Magical Garden Files Lawsuit Against Developer Over Alleged Intimidation Tactics

The Children’s Magical Garden on Stanton Street is again battling its longtime nemesis, owner-developer of the neighboring parcel, The Horizon Group. Garden advocates led by Kate Temple-West filed a civil rights lawsuit Monday in New York State Supreme Court alleging that principal David Marom, who purchased the adjacent lot from Serge Hoyda in 2013, engaged […]

Pregnant Woman Shot by Parolee Boyfriend on LES Dies

A pregnant woman shot by her parolee boyfriend earlier this month died of her injuries last Thursday. The 27-year-old victim, who was about three months pregnant with the gunman’s baby, had been on life support since the November 11 incident, according to published reports. As previously reported, the perp – Bronx resident Dennis Fredricks, a […]

30-Story Tower at Beth Hamedrash Hagadol Site Takes its Spot in LES Skyline

It’s not enough to have Essex Crossing dominate the Lower East Side skyline around Delancey Street. Now, another. The hulking tower rising from the literal ashes of Beth Hamedrash Hagadol is already halfway to the top, currently sitting at a healthy fifteen stories. This much after the better part of a year under construction. As […]

Uncapped: CAINE ONE Forever

Hey Boogie faithful! Guest writer, Freddy Alva, joins us again to go beneath the paint with us at Uncapped. The following is a stylized excerpt from the Queens Graffiti Legend’s Black Book containing interviews with LADY PINK, ROGER, Martha Cooper, FREEDOM, NOTCH 56, JIMMY 131, ZAR, PHANTOM and CAINE, childhood friend Eileen Galindo. Head over here […]