BucketFeet Artsy Footwear Opening New Boutique on Elizabeth Street
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Another day, another shoe store for upper Elizabeth Street.
Hot on the heels of securing $7.5 million in Series A funding, art-leaning sneaker brand BucketFeet is set to open its first permanent brick-and-mortar location in New York City. (The one in SoHo is technically a pop-up) It’ll be located at 266 Elizabeth Street, formerly the home of Gas Bijoux boutique. Subtle teaser signage in the windows confirms the news.
The store itself – or, studio to invoke company lingo – offers a custom shoe experience for men, women, and children, but with a twist. BucketFeet boasts a network of 12,000 artists who add custom prints to the footwear. Anyone can apply to have art considered for a pattern, and the best selections are printed. Manufacturing and distribution is handled by corporate.
More on the concept from Techcrunch:
Artists from all over the world can apply to be a BucketFeet artist and the best works are printed up on BucketFeet’s shoes. All the manufacturing and distribution is handled by BucketFeet, and artists walk away with a minimum of $250 as a down-payment and $1/shoe sold. The minimum run for a shoe is about 1,000 pairs, and BucketFeet cofounder Raaja Nemani said that sell-through was consistently high for the brand, meaning any given artists will likely make at least $1,250 on a single piece of art.
BucketFeet joins TOMS Shoes and Wolverine Company Store on the same narrow block between East Houston and Prince Streets. It opens on Saturday (March 7) at 11am with a party and some art activities.