MadeWorn Opening Outpost in the Hidden Clinton Star Theatre Space this Summer

Posted on: March 25th, 2015 at 5:15 am by

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Photo: Vanity Fair

The Los Angeles-based fashion label MadeWorn is opening a chic Lower East Side outpost. Founder Blaine Halvorson ultimately chose the hidden Clinton Star Theatre for their flagship East Coast presence. The brand will apparently share real estate with the longtime super-exclusive recording studio manned by composer J. Ralph. It’s a collaboration, in fact, with Mr. Ralph assembling custom soundtracks.

And according to WWD, MadeWorn is taking a page from the speakeasy nature of the space, operating an appointment-only boutique. Here’s more…

The off-the-beaten path location suits Halvorson, whose 12,000-square-foot studio/showroom/creative space comprises three buildings, seven rooms and a garden, all barely detectable behind a sliding gate that front the busy street. While his hand-crafted prairie-style wares – shoes, apparel and watches ranging up to $12,000– sell at Maxfield and Barneys New York, the rest of his retail business is by-appointment-only.

Halvorson’s focus is now growing the women’s collection, which includes Japanese denim peasant skirts, leather and wool jackets, cotton blouses and dresses. At his new space, customers can fully immerse themselves in his museum-like world. For instance, the bespoke shoe room, where clients choose from a variety of leathers and lasts (each pair takes five days to make), is also part curio cabinet, where a menagerie of taxidermy animals and antiques co-exist with fine art. MadeWorn’s Smoke fragrance permeates the compound (the bath and body range is part of the retail offering) along with custom soundtracks by Ralph, piped out through a custom military-grade speaker system.

The mixed demographic of this street is fading fast, as evidenced by the loss of mom-and-pops and arrival of stores like this. Also, the 7-story condo project a few blocks north at 50 Clinton, which offers residences at upwards of $1 million.

 

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