Tokyobike Reopens Its Flagship Store on the Bowery

Posted on: March 25th, 2015 at 10:10 am by
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Tokyobike reopened its showroom/shop at the corner of Bowery and Prince late last week, as expected.

It’s been a long time coming for the bike brand. The reboot began as a pop-up outpost in the spring of 2014 and continued through the end of the year. As reported back in January, 1 Prince Street is now a permanent foothold for the company, its first stateside outpost. The main change – an inverted color scheme on the marquee (now white on black).

The 1,000 square-foot space is certainly sparse; white walls, no bells and whistles, just bikes. Of course, if you want one, it’ll dent the wallet pretty nicely.

The road to the Bowery was rather interesting. Indeed, one man’s quest to purchase a Tokyobike turned into a flagship stateside location. After coming up empty in London, Dean Di Simone emailed the company’s founder, Ichiro Kanai, to acquire a bicycle. It took nine months for a reply, but resulted in his becoming a partner in the American satellite.

The Tokyobike location at 1 Prince Street is perfectly nestled between the crosstown bike routes – westbound on Prince and eastbound on Spring/Stanton (forthcoming).

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