‘Sprite Corner’ Takes Over 188 Bowery for Month-Long Bodega PR Stunt

Posted on: July 16th, 2015 at 5:00 am by
This image has been archived or removed.

The highly-visible corner of Spring Street and the Bowery received a total makeover last summer. It’s now glassified and ready for the big bucks.

Not much has happened onsite since then, though. Aussie principals of The Liberty in midtown pitched a basement bar (“Miss Yu”) to Community Board 2, but the plans never materialized. All the while, the ground floor remained dormant.

Now, it’s becoming a temporary advertisement for the soft drink industry. Indeed, beginning next week, 188 Bowery will operate as “Sprite Corner.” As you can see, the storefront was reconstructed to resemble a bodega that specializes in faux product inspired by Sprite branding. For the next month and change, the PR stunt will host a variety of events, including a cooking class with celebrity chef/sitcom producer Eddie Huang and a live performance with rapper Vince Staples.

This image has been archived or removed.

The main room itself is spray-painted to the hilt with lime-colored “art,” such as boomboxes and other “street” paraphernalia.

Sprite Corner debuts on July 19.

This image has been archived or removed.

Recent Stories

Woman Dies Month After Being Hit by School Bus in Chinatown

A pedestrian struck by a school bus in Chinatown last month has succumbed to her injuries. On December 16, at approximately 1:45pm, 67-year-old Ahhon Lau was struck in the intersection of Monroe and Catherine Streets. When officers arrived at the scene, Lau was found unconscious and unresponsive, with trauma about the body. EMS transported her […]

Brooklyn Fare Market Makes it Official at One Manhattan Square

Brooklyn Fare Kitchen & Market officially announced its Lower East Side entrance with banner advertising at One Manhattan Square. The vinyl skins are now in the windows along Cherry Street, advertising free delivery and fresh produce. As previously reported, the upscale grocer signed a lease to occupy 25,500 square-feet across two floors in the base […]

Crab du Jour Goes Down After a Year on Grand Street

Crab du Jour, the ubiquitous franchise selling Cajun-style seafood, closed its Lower East Side location earlier this month. The shutter comes exactly one year after the fast-food spot first opened at 384 Grand Street. Several readers alerted us to the closure, noting that the restaurant hasn’t been open the last several days. Moreover, customers can […]

Former Red Square Retail Demolished for New Development

Nearly six years ago, the Dermot Company purchased the former Red Square for $100 million from Michael Rosen. The residential complex was further upscaled in the interim, and whitewashed into submission. The $100 million deal included space in the adjacent one-story retail. What largely went unnoticed at the time, though, is that the Rosen family […]

Man Shot Dead After Opening Door to Gunman at Lillian Wald Houses

A man was shot dead inside his apartment in the Lillian Wald Houses Friday night after the suspected killer knocked on his door, police said. The perp entered 691 FDR Drive just before 10:00pm and went to the fourth floor apartment of thirty-year-old Davon Venable. Reports noted that Venable and his father heard a knock […]