‘Sprite Corner’ Takes Over 188 Bowery for Month-Long Bodega PR Stunt

Posted on: July 16th, 2015 at 5:00 am by
This image has been archived or removed.

The highly-visible corner of Spring Street and the Bowery received a total makeover last summer. It’s now glassified and ready for the big bucks.

Not much has happened onsite since then, though. Aussie principals of The Liberty in midtown pitched a basement bar (“Miss Yu”) to Community Board 2, but the plans never materialized. All the while, the ground floor remained dormant.

Now, it’s becoming a temporary advertisement for the soft drink industry. Indeed, beginning next week, 188 Bowery will operate as “Sprite Corner.” As you can see, the storefront was reconstructed to resemble a bodega that specializes in faux product inspired by Sprite branding. For the next month and change, the PR stunt will host a variety of events, including a cooking class with celebrity chef/sitcom producer Eddie Huang and a live performance with rapper Vince Staples.

This image has been archived or removed.

The main room itself is spray-painted to the hilt with lime-colored “art,” such as boomboxes and other “street” paraphernalia.

Sprite Corner debuts on July 19.

This image has been archived or removed.

Recent Stories

Homeless Shelter for Chinatown Elderly Planned for East Broadway

Following a trend set during the pandemic, a former Chinatown hotel will soon be reborn as a homeless shelter. Nonprofits Asian Americans for Equality and Care for the Homeless have partnered to create the new “Safe Haven” facility, located in the former Hotel 91 on East Broadway. According to its FAQ mailer, the new safe […]

LES Father Charged in Toddler Son’s Death After Drugs Found in System

Police arrested a Lower East Side man yesterday in connection with the death of his 22-month-old son who had drugs in his system, according to the NYPD. The city’s medical examiner determined last month that the toddler – Charles Rosa-Velloso – suffered acute intoxication from fentanyl and cocaine. Police subsequently ruled it a homicide. Now, […]

Appeals Court Overturns Restraining Order that Halted East River Park Resiliency Work

The community-led effort to permanently halt destruction of East River Park for coastal resilience took a major blow this week. An appellate court ruled Tuesday that the $1.45 billion project can move forward after a month-long hiatus. On Tuesday, the Appellate Division, First Department upheld the lower court’s decision, and overturned the temporary restraining in […]

Delivery Worker Slashed and Mugged in Ridge Street Condo

A food delivery worker on the job was slashed across the face Sunday evening while in the elevator of a luxury condo building on Ridge Street, according to police. The unidentified victim, a 29-year-old man, had been in the elevator of 78 Ridge Street (Ridge Street Residences nee River Ridge Condo) when he was approached by […]

Under Community Pressure, City Moves to Renovate Rivington Playground

As Sara D. Roosevelt Park continues its steady descent, area stakeholders are pushing to rehabilitate a key playground in the northern section of the park to stave off the danger element. The Rivington Street Playground, situated across from the M’finda Kalunga Garden, is next on the docket for a refresh, much in the same way […]