‘VapeYa’ Brings Vaping Craze to Hell Square

Posted on: August 31st, 2015 at 5:16 am by
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Call it a proliferation of puffing.

It finally happened. Hell Square now has its first fully-fledged vape shop. Yep, the store at 166 Orchard Street swapped the pics for puffs. A month after Anastasia Photo moved around the corner, VapeYa has already taken control.

Build-out has been underway for the last few weeks behind the obligatory sheath of brown window paper. Branded poster arrived last Friday to announce the news. Brooklynite Rich Masio, a partner in VapeYa, describes the company as follows:

VapeYa is a culture that unites vapologists, collectors and novices looking to be liberated from the world of big tobacco.

VapeYa. Kinda sounds like a verb; like something Fenster would say in The Usual Suspects (“I’ll vapeya, for real”).

Seems like an interim business that probably won’t last too long.

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