‘VapeYa’ Brings Vaping Craze to Hell Square
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Call it a proliferation of puffing.
It finally happened. Hell Square now has its first fully-fledged vape shop. Yep, the store at 166 Orchard Street swapped the pics for puffs. A month after Anastasia Photo moved around the corner, VapeYa has already taken control.
Build-out has been underway for the last few weeks behind the obligatory sheath of brown window paper. Branded poster arrived last Friday to announce the news. Brooklynite Rich Masio, a partner in VapeYa, describes the company as follows:
VapeYa is a culture that unites vapologists, collectors and novices looking to be liberated from the world of big tobacco.
VapeYa. Kinda sounds like a verb; like something Fenster would say in The Usual Suspects (“I’ll vapeya, for real”).
Seems like an interim business that probably won’t last too long.
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