Skate-Style Brand ‘Diamond Supply Co’ Debuts NYC Flagship on Lafayette Street
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Diamond Supply Co. finally installed its flagship locale at 286 Lafayette Street. Certainly took its sweet ass time. The sleek showroom is now open to the public, and stocked with requisite streetwear and skate decks.
We first reported on the opening around this time last year, but wasn’t much progress to deal out until activities jumpstarted this summer. Indeed, the through-block store (entrance on Crosby Street, too) remained a dusty dormancy during the year-long construction hiatus. Renovations resumed around June, though.
Founded in 1994, Diamond Supply Co. is a lifestyle company specializing in building skateboards and selling complementary streetwear. In other words, Supreme, just a few stores down, now has some competition…