Extreme Closeup of Extell’s Controversial 80-Story ‘One Manhattan Square’ [UPDATED]
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Extell is holding its first stateside sales expo later this month for the controversial One Manhattan Square. JLL Residential is hosting. Prospective buyers (in Asia, that is) will have a chance to learn more about the 80-story tower and how their purchase will contribute to the demise of the community the 800+ shi-shi condos within the compound. As previously reported, the 1-3 bedroom units are being pitched as “cheap” – falling in the $1 million to $3 million range.
The expo is, of course, held way offsite at the St. Regis Hotel in Singapore. It’s all part of the campaign to attract foreign buyers to settle the waterfront tower.
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The JLL website offers another glimpse of the monstrous monolith, from the perspective of the Manhattan Bridge. Its sheer size is dumbfounding; just look at the trees for context. There is also some accompanying copy about the development that is not only patronizing, but downright insulting. Remember that this is coming from the same moneybags industry that sees no problem with throwing a “Bronx is Burning” themed party in the South Bronx to usher in the gentrification of that neighborhood.
One Manhattan Square is located on Manhattan’s Lower East Side, an area replete with New York culture and history. The local color and grit for which New York City is famous is more apparent in this diverse neighborhood than any other in New York. A destination for immigrants since the early 1800s, the Lower East Side has become the proverbial melting pot of New York society and culture. This new tower will bring a sense of urban polish to the historical neighborhood while still maintaining its tradition of cultural diversity. The building’s distinctive location offers residents views of some of New York’s most well-known icons, including the Manhattan, Brooklyn and Williamsburg Bridges, East and Hudson Rivers, Liberty Island, Midtown, One World Trade Center, the Empire State Building and beyond.
Still no literature, meanwhile, on the “poor door” affordable tower at its side. Separate but equal is…