Hotel Indigo Bar ‘Mr. Purple’ – Named for Adam Purple – Opens on the 15th Floor Tonight

Posted on: November 16th, 2015 at 5:10 am by
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Mr. Purple – the new fifteenth-floor bar inside the Orchard Hell Building – debuts tonight. Its early-week opening is timed to coincide with the launch of the Hotel Indigo LES, an event ten years in the making. And, if you’re wondering, the watering hole itself is a posthumous homage to David Wilkie, better known as Adam Purple, who passed away back in September at the age of 84.

Mr. Purple is the seventh establishment in the Gerber Group stable of properties, and furthest downtown. As previously reported, its two terraces are sure to become the scene to be seen – the East with capacity of 25 (750 square-feet) and the West with a pool (closes at 5pm) and space for 140 (5,000 square-feet).

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Photo: WWD

Fashion magazine WWD had an early peek inside Mr. Purple, and touched upon the over-saturation of nightlife and the complementary protectionism of the LES Dwellers.

[The Gerber Group] have made conscious efforts to keep the peace with the neighborhood wherever possible, including hiring locally and designing the space to keep nightlife noise off the streets. “We went in front of the community board to get our liquor license, and we also explained to them that we’re not going to have people downstairs,” Gerber says of the thinking behind having the lobby and Mr. Purple on the 14th and 15th floors, respectively. “You’re not going to have noise on the streets because people are already up here.”

In fact, some concessions the hotel made to acquire the liquor license included moving the lobby to the fourteenth floor and eliminating the food and drinking component from the second floor altogether.

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Photo: WWD

The menu will cherry pick from various downtown establishments, too. Looks like Katz’s Deli balked, and was replaced with Lower East Side refugee, 2nd Avenue Deli:

Additionally, [the Gerber Group] have incorporated many downtown businesses into their menu, including corned beef from 2nd Ave Deli and gelato from il laboratorio del gelato. “We think it’s important to keep it local and support the local community,” Gerber says. “We’re not looking to put them out of business, we’re looking to support them.”

And, regarding the price points and clientele sought for the venture … “We’re not the Lower East Side place that has $3 beers and $1 shots,” Gerber told WWD; Mr. Purple’s house cocktails average around $14 to $15, and beers are $7. So, expect more crowds and limos to carry them.

That this rooftop hang is named for Adam Purple, and so soon after his death, does seem a tad sacrilege. Doesn’t seem like he would want that honor. The Lower East Side activist was best known for his decade-running Garden of Eden bounded by Stanton, Eldridge, and Forsyth Streets.

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