Hotel Indigo Unveils Signage in Hell Square, Opening Delayed to December

Posted on: November 5th, 2015 at 5:10 am by
This image has been archived or removed.

Ten years into construction and the Orchard Hell Building finally boasts its true identity to the public. Signage for the long-in-the-making Hotel Indigo arrived a few weeks ago on both sides of the 23-story structure. Of both the paint and illuminated variety.

Don’t be fooled, though. Official opening is still about a month out. Corporate confirmed to us that the Hotel Indigo officially opens December 1, and the online reservation system matches. Anyone can book a room at this point. So, let’s see what it would cost to spend a weekend in Hell Square at the Indigo…

The standard room – sized 350 square-feet on floors 3 to 8 – runs $305.92 for peak nights.
The queen bed with view room – sized 404 square-feet on floors 9-24 – runs $332.57 for peak nights.

This image has been archived or removed.

Meanwhile, the onsite nightlife component is roughly on the same timeline. Located on the fifteenth floor, Mr. Purple is the new Gerber Group venture. Its two terraces are sure to become the scene to be seen – the East with capacity of 25 and the West with a pool (closes at 5pm) and space for 140. Mr. Purple will reportedly tap two neighborhood institutions for its food offering – Katz’s Deli and Russ & Daughters.

And here are more renderings of the Hotel Indigo recently uploaded to their website.

This gallery has been removed.

Recent Stories

Developer Begins Demolition of Rutgers Street Playground for Temporary Parking Lot

Demolition work began this week on a Lower East Side park that is a focal point in the tension between the community and developers on the waterfront. The backhoes are out and job now underway at Rutgers Park, the small public space beside the Lands End II residential development. Removal of the playground began yesterday, including […]

The 3 Lower East Side Walk-ups that Sold for $35M

Earlier this month, we reported that SMA Equities, the Long Island real estate firm with controversial history on the Lower East Side, sold a portfolio of its area properties. SMA unloaded three tenement walk-ups to Daniel Fishman of GAIA Real Estate – 102 Norfolk Street, 177 Ludlow Street, and 99 Allen Street – for an […]

H&M Debuts Pop-up Hotel on the Bowery this Weekend

Fashion retailer, H&M, is headed to the Lower East Side this week with a pop-up hotel concept. Starting tomorrow, prospective guests can access the so-called Hotel Hennes via the eponymous 3 Freeman Alley. The three-day publicity stunt will be open through Saturday, from 2 to 9pm. Guests will be able to check in for an […]

Sneakerhead Arrested for Knifing Customer at Hypebeast ‘HBX’ Opening on Division Street

A watershed moment for Hypebeast transformed into a melee on the Lower East Side last week. The Hong Kong-based fashion and lifestyle publication on Friday officially debuted in the seven-story commercial loft building at 41-43 Division Street. Its ground-level store – dubbed HBX – attracted a queue of sneaker heads waiting for a limited edition Nike […]

Arsonist Torches Eldridge Street Beauty Parlor

Two people were injured yesterday evening after an arsonist set ablaze a beauty parlor on Eldridge Street, according to several published reports. The incident transpired shortly before 5:00pm at the Sa Sa II Beauty Salon, located at 129 Eldridge Street. Cops said the suspect poured gasoline inside the store and set it on fire. (Initial […]