Cabalito Pupuseria will Open Food Stand in New NoHo ‘Marketplace’
This image has been archived or removed.
Nearly a year after its founding on the Lower East Side, the Cabalito Pupuseria is on the precipice of expansion. Owner Randy Rodriguez is poised to jump into the gold coast NoHo District with a new quick-serve food stand.
The mission for this second outpost is more bare-bones. A faster-casual takeaway option via pupusa stand; no sides sold, just the namesake main event. It’s meant to channel the grassroots nature of the mercados in El Salvador, and the merchants that line the streets.
This pupusa stand resides inside a larger “street-style” marketplace, whose location is currently unknown. Cabalito will join at least six other likeminded restaurateurs with kiosks of “unique specialties.” It’s all cloaked in secrecy, though. At least for the time being. Expect the same quality as the OG (cooked on Essex Street) at equally affordable price points.
As such, Cabalito is looking for a last-minute push here. The goal is to open the new location within two weeks. An obligatory crowdfunding campaign via Indiegogo initiated yesterday afternoon so that the restaurant can “hit the ground running.” Rodriguez seeks approximately $18,000 for equipment (“haggling on the Bowery”), supplies, legal fees, and permits.
Born from the downsizing of Cafe Grumpy at 13 Essex, Rodriguez, a former barista of the coffee shop himself, carved out Cabalito Pupuseria back in 2015. From the get-go, the underlying inspiration is to provide affordable food for the community to eat there regularly.
What’s your take on Cabalito?