Russ & Daughters Debuts 3rd Location at the Jewish Museum
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Russ & Daughters, December 2014
Hot on the heels of news that it’ll anchor the new Brooklyn Navy Yard food hall, Russ & Daughters just opened its latest expansion space. That of the cozy cafe inside the Jewish Museum on the Upper East Side, which officially opened to the public yesterday.
This location – a year-and-a-half in the making – is a combination of their downtown offerings, both the OG and the Orchard Street cafe.
Nice to see that the business is well enough for such wide-ranging expansion. Under the tutelage of fourth-generation owners – Josh Russ Tupper and Niki Russ Federman – the Russ & Daughters brand has expanded to four outposts. However, on the flip side, it somewhat waters down the overall brand. Part of the allure of classic Russ & Daughters (and Katz’s Deli, for that matter) was that it required a trip to the Lower East Side. For a century.
How do you feel?
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Photo: New York Times
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