The Hoodie Shop Falls Victim to Escalating Rents on Upper Orchard Street
This image has been archived or removed.
The interior movie marquee just went dark at 181 Orchard Street. The Hoodie Shop just threw in the towel yesterday after four years (to the day) selling its namesake product on the block. Furnishings and apparel are already cleared out, with Misrahi Realty tombstone signage firmly in place.
And you already know why; rent escalation is to blame. Figures that the Hoodie Shop weathered years of construction hell for the Hotel Indigo (aka Orchard Hell Building), but has now fallen victim upon its debut.
The Hoodie Shop was founded in 2012 as a collaborative effort between Brooklyn Bowl mastermind Peter Shapiro and “retro music and clothing enthusiast” Aleah Speranza. Questlove was also counted as co-owner.
The business is down but not out, apparently. Word on the street is that the specialty boutique is now seeking new headquarters, most likely in SoHo.