Launch F18 Gallery Flies the Coop After 1 Year on Allen Street; Magenta Plains Takes Over
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The Launch F18 gallery branched out from its Tribeca headquarters exactly one year ago, and settled at 94 Allen Street. Unfortunately for the showroom, good times on the Lower East Side were short-lived. Its final exhibition closed out the space earlier this month.
In the ten days since, the back-lit sign box has gone blank. Branding completely removed.
“As we bid farewell to the space,” the co-owners noted in a public statement, “we remind ourselves that since its inception, one of Launch F18’s attributes has been its willingness to be malleable which, over the past 6 years, has landed us in new spaces, promoted new adventures and above all, new opportunities for our artists.”
It’s not end of days for Launch F18, though. They’ll continue to operate the gallery space at 373 Broadway.
A gallery replacement was announced in the same breath, though. Magenta Plains has already taken the torch. Its inaugural exhibit with William Wegman launched last night.
Before galleries took hold of the through-block space. 94 Allen Street was previously home to Swan Tile & Cabinet (until May 2012). That business folded in 2014 and was succeeded by Launch F18. Not before the Contra team considered the spot, though.