With SoHo Store Closure, EMS No Longer Maintains NYC Foothold

Posted on: March 1st, 2016 at 5:12 am by
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Photo: Google MapEastern Mountain Sports no longer maintains a foothold in Manhattan. Its only remaining showroom, the flagship at Spring and Broadway, closed last week after roughly seven years in this location.

An email coupon sent to EMS faithful confirmed the closure alongside a loyalty discount of 20% off. They’re “still committed to helping you prep for your next adventure.

EMS has Kicking around SoHo for over a decade. Its former location was at 591 Broadway, but the arrival of Victoria’s Secret in 2008 put an end to that. EMS eventually found a new home in the now-defunct bilevel store at 530 Broadway.

It hasn’t been easy for the outdoors brand in SoHo. They had a dust-up with then-landlord Thor Equities in 2013 regarding lease assignability. Business was tanking at that point – a third of the way into the fifteen-year lease – and they were seeking a tenant replacement. In the end, though, they wound up staying, despite a $10 million lawsuit.

The building changed hands in 2014, with Wharton Properties shelling out $326 million. Yes, you read the correctly.

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