The Infamous Rat Castle on Ludlow Street Finds a Retail Tenant in ‘Drybar’
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179 Ludlow Street, April 2016
After courting a handful of pop-up endeavors earlier this spring, the infamous Rat Castle on Ludlow Street finally found a permanent tenant for its retail space. California-based salon-chain Drybar just signed on as retail tenant, according to the Observer.
It was seemingly a year of warehousing at 179 Ludlow Street. Owner of the 2,200 square-foot commercial condo – Sutton Equities purchased the space in June 2015 for roughly $3 million – sat idle until settling with Drybar. The “blowout” chain inked a ten-year lease at around $150 per square-foot.
Here is their mission statement:
Drybar is a “blow dry bar” concept created around a very simple idea:
No cuts. No color. Just blowouts! You see, we believe that everyone (even us pros) prefers having someone else blow out their hair. Why? It just looks better! We also believe there has to be a better option than paying $60+ at a traditional salon, or going to a less-than-desirable discount chain. But there’s not. So, we decided to make one.
Drybar boasts thirteen New York City locations, all of which are in Manhattan. The Ludlow Street iteration is slated to open in October.
An ironic name for this Hell Square newcomer, though; in an area pillaged with liquor licenses, a Drybar moves in.
The “Rat Castle” nickname was coined by the Village Voice in 2008 due to the terrible infestation at the then-abandoned project, which broke ground in 2006.