Footwear Brand, Camper, Unveils New ‘CamperLab’ Store on the Bowery

Posted on: September 15th, 2016 at 5:08 am by
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Contemporary footwear company Camper is set to launch one of its newest retail verticals on the Bowery.

You’ll recall that the Spanish-based brand planted a flag at 221 Bowery shortly after Chair-Up was unseated, and relocated around the corner to Delancey Street. We first published that story in August. Construction of the plywood shed commenced shortly thereafter, and now encloses half the overall store footprint. Work is well underway behind those boards.

Unlike its SoHo sibling, this Camper outpost joins the ranks of the more “progressive” CamperLab offshoot. It’s essentially an incubator space for less mainstream fashions. For instance, the marketing copy reads, “Our Fall/Winter 2016 CamperLab Exclusives take volume, color, and texture to the extreme, with glossy leathers, heady neon, rave-ready platforms, and more.”

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As previously reported, 221 Bowery is owned by Dr. Jay’s owner Joseph Betesh who arguably owns more buildings on the Bowery than any other. The property was snatched up three years ago as part of a massive $62 million portfolio. His track record seems to confirm an MO of ridding longtimers in favor of the new – retail or residential (e.g. Bank of America at the old Diamond Corner).

Camper was founded by Lorenzo Fluxà Rosselló in 1975 after inheriting a shoe factory from his father. They apparently didn’t make inroads into the American market until 2000.

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