Owner of ‘Lower East Side’ Trademark Files Suit Against American Eagle

Posted on: October 24th, 2016 at 5:12 am by

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Robert Lopez with Chico

Robert G. Lopez continues to go for the jugular. The litigious apparel maker – owner of the Lower East Side trademark as it relates to clothing (LES Clothing Co.) – is again on the warpath. This time, it’s American Eagle that’s fallen victim.

Lopez, often nicknamed a “trademark troll,” filed suit against the brand in the US District Court for the Southern District of New York on October 17.

These fashion brands are all snared in the same trap. Most of the big players in the game have made the same mistake over the years, and this infringement case is really no different. The complaints allege that American Eagle is selling t-shirts bearing the trademarks, and promoting product under the heading “Lower East Side” on its website. And that this has caused “actual [consumer] confusion” connected to the infringement.

As usual, Lopez seeks injunctive relief, an account of profits, destruction of all infringing materials, punitive damages and a jury trial.

LES Clothing Co. reached a “likely settlement” in most of these lawsuits, success largely attributed to his extensive experience (13 years) as a paralegal. (He left to focus full time on LES Clothing in 2013.)

Below is an incomplete list of companies Lopez has sued in the last few years.

American Eagle
Forever 21
Macy’s
Puma
Aeropostale
Urban Outfitters
J. Crew
Gap
Old Navy

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