‘Seize Sur Vingt’ Opening New Bowery Brick-and-Mortar Boutique Tomorrow

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The Bowery mid-section is transitioning to an unaffordable, high-end playground. With galleries galore, multimillion-dollar condos, an Ace Hotel, the International Center of Photography, and CitizenM hotel already in the mix, trendy fashion is following. The latest entrant is ready to make a mark in this arena…

Max Sun restaurant supply company downsized its operation a couple months, freeing up half the retail footprint at 198 Bowery. Into this mix walks Seize Sur Vingt, a “bespoke clothier” that’s been bouncing around the neighborhood since 1998. Their last spot was a pop-up at 58 Greene Street, now closed in anticipation of the newest brick-and-mortar. The store opens tomorrow, but was announced a couple weeks ago with, of course, some plywood street art.

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This shirt costs $210

(Anything with “bespoke” in title and/or description spells unaffordability.)

In the summer of 1998 James and Gwendolyn Jurney founded Seize sur Vingt on Elizabeth Street, in the NoLita (“North of Little Italy”) neighborhood of Manhattan. Following the tradition of the bespoke clothier, we began making finely tailored clothing for men and women, whose fabrics and fit are both youthful and elegant. We design and produce men’s and women’s ready-to-wear and made-to-measure shirts and suits, sportswear, shoes, and beautifully made accessories. Our primary point of focus is highest quality fabrics and construction targeting a mostly male, urban professional clientele. Our production is exclusively with family-owned and operated workshops in Italy, Portugal and England.