Looking Inside Serafina’s New Ludlow Street Outpost; Opening Delayed Two Weeks [Updated]

Posted on: November 14th, 2016 at 5:10 am by
This image has been archived or removed.

Serafina opens at 98 Rivington Street on November 28, delayed two weeks from its initial target of Wednesday.  It’s a watershed moment that sees another restaurant chain invade the Hell Square environs.

After eight months of shuttered gates and anticipation, the doors have been open the last few weeks, showing off the goods, so to speak. Not much was done to the dining room, though, in the wake of Galli’s departure last year. There is the addition of a floral-tinged oven off to one side.  Here’s another peek inside the newest outpost of Serafina, the company’s eleventh citywide.

Their full liquor license is still pending clearance, according to State Liquor Authority records.

This image has been archived or removed.

A companion mural also went up on the Ludlow Street facade a couple weeks ago, effectively erasing the Bernie Sanders art collection that held court since summertime; the “Restaurant” lettering was pried from the facade and painted white; and banners still announce the Wednesday debut.

This high-profile corner in the heart of Hell Square was previously home to Galli Restaurant. The establishment served Italian food to the neighborhood for roughly sixteen months. Same concept as sister outpost to the SoHo brand, it replaced the decade-long run of ‘inoteca.

This image has been archived or removed.

Recent Stories

‘Caribea’ Grill Readies Space Left Vacant by Domino’s on Allen Street

Ever since Domino’s ditched its decades-old Allen Street location three years ago, the commercial space has been a vacancy consistently peddled on the market. Now, a new concept is a-knockin. Caribea is as it sounds – a fast casual pan-Caribbean grill. The restaurant at 203 Allen will seat fourteen tables and a stand-up bar, for […]

The Projects Jockeying for the $20M Chinatown Revitalization Funds

Several months ago, Governor Hochul announced a $20 million grant in the form of the Downtown Revitalization initiative (DRI).  Some forty sites around Chinatown were identified during the DRI process, which is led by a Local Planning Committee of community representatives and supported by State agency staff and a consultant team. That list was ultimately […]

Displaced Chinatown Business Returns Months After Devastating Fire

Four months after a deadly fire knocked out 78 Mulberry Street, one of its businesses returned to the scene. Ewa Trading Company reopened in its former Chinatown home earlier this week. The store had spent some of the interim displacement period selling from a shuttered Vietnamese restaurant a few paces north. The two-alarm fire broke […]

EDC Sues Essex Restaurant for Back Rent over Former Essex Market Lease

Three years removed from its relocation across Rivington Street, the city filed suit against the Essex restaurant for alleged unpaid rent. The Economic Development Corporation (EDC) sued Essex for nearly $60,000 in unpaid back rent on the former Essex Market building it previously occupied, according to the lawsuit filed Monday. The city entity claims that […]

Exile on Orchard Street: Tenement Museum Recreates Exhibits During Renovations

The Tenement Museum is amidst a preservation project at 97 Orchard Street, but will continue its programming with replicas not too far away. The 1863-era tenement this past Sunday embarked on “vital” restoration work to preserve its walls, floors, roof, as well as the installation of a new HVAC system that will provide improved climate […]