Mark Fisher Fitness ‘Ninja Clubhouse’ Muscles Onto the Bowery
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The tech incubator otherwise known as 161 Bowery welcomes a new gym to its ranks today. A “ninja clubhouse” hailing from Hell’s Kitchen called Mark Fisher Fitness.
The six-year-old gym first announced itself back in August with a teaser poster in the windows. Today’s official public launch is roughly two months behind schedule.
Mark Fisher Fitness takes an alternative, more light-hearted approach to the gym experience. For instance, throwing impromptu “unicorn parades” around the neighborhood or using curse words in its marketing copy.
As previously reported, Caspi Development purchased 161 Bowery in 2014 for $12.75 million. Its focus here has been converting the space into luxury offices for start-up tenants like Kik Interactive.