‘Roots of Fight’ Celebrates Legendary Athletes in New Allen Street Store

Posted on: December 23rd, 2016 at 5:06 am by
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Apparently, pugilism is alive and well on the Lower East Side. Even if G&S Sporting Goods is gone.

Exactly two years after East Coast MMA debuted on Orchard Street, a likeminded shop just debuted directly on its backside (aka 130 Allen). Roots of Fight is now in the ring, described as a boutique celebrating the “improbable achievements of today’s most legendary athletes, innovators, and cultural icons.”

Roots of Fight took the one-story retail space heretofore occupied by landlord Samy Mahfar’s real estate arm, REAL New York. It’s the first such brick-and-mortar for the brand, and much like East Coast MMA, carries a huge homage to Mike Tyson in the windows.

Here’s more

Roots Of Fight is a media and lifestyle brand that celebrates the improbable achievements of today’s most legendary athletes, innovators, and cultural icons. Our mission is to create high-end art, apparel, and experiences that do justice to each figure’s unique battle for greatness. Each story we tell depicts the unending fight at the root of every human triumph.

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