Spanish Kicks Company Camper Christens New ‘Lab’ on the Bowery
It’s settled. You can finally purchase $285 sneakers on the Bowery. And right beside the Bowery Mission, no less. The Spanish footwear company, Camper, has you covered.
The brand finally deposed the “coming soon” window skin from the facade of 221 Bowery last week to reveal its trendy CamperLab concept, a store we first told you about back in the fall. Behind that floor-to-ceiling window is basically a white-box space where shoes are meticulously displayed like art in a gallery.
Unlike its SoHo sibling, this Camper outpost joins the ranks of the more “progressive” CamperLab offshoot. It’s essentially an incubator space for less mainstream fashions, and is the only one of its kind in the States. (The other location is in London.) The new store unseated Chair Up, the restaurant supply company which relocated around the corner to Delancey Street last summer after an approximate 600% rent hike. (But not before a WWII-era hand grenade was found in the basement.) They had been on the Bowery since 1999.
Camper was founded by Lorenzo Fluxà Rosselló in 1975 after inheriting a shoe factory from his father. They apparently didn’t make inroads into the American market until 2000.
How long before that window is broken…?