High-End Danish Furniture Store ‘BoConcept’ Pops up on Lafayette Street
“Chinatown and Little Italy just got a Danish neighbor,” the window copy reads at Lafayette Street. This is the inaugural message BoConcept unleashed on the community last week in launching its newest store. Site chosen is the former American Apparel Factory Outlet, which closed last November.
The 3,000-square-foot retail shop is actually temporary, and part of a much larger marketing stunt to promote the new Madison Avenue flagship opening in November.
Headquartered in Denmark, BoConcept designs, manufactures, and sells high-end furniture products. “This 3,000+ square feet store will allow you to peruse, touch, sit in and purchase all your favorite BoConcept furniture designs,” the website notes.
News of this pop-up warehouse arrives at a time of controversy for the brand.
The New York Post reported in March that BoConcept franchisees are reportedly “revolting” against the parent company.
The franchisees, as they close their doors, complain that BoConcept takes too long to get furniture to its locations from Denmark, sometimes up to 10 weeks; that its discounts, especially in the current environment of deep cuts, are too small; and that the company has forced upon them too many services like delivery, assembly and warehousing.
After 14 years and eight BoConcept stores in the New York area, Shaokao and Nikki Cheng have had enough.
They are closing their remaining four stores in August, The Post has learned, and flipping them into stores that sell a rival high-end furniture brand, like Calligaris of Italy.