L’Occitane to Open its Second SoHo Store at Spring and Lafayette
L’Occitane en Provence announced its foray into the eastern border of SoHo last week. All it took was a vinyl advertisement in the corner windows of 63 Spring Street.
The copy notes that the store should open later this fall, joining 146 Spring Street as the second area outpost for the company.
Having a multinational brand occupy the space is definitely a get, as this space has seemingly been warehoused for the interim. The valuable corner storefront hasn’t held down a permanent tenant since the Lafayette Smoke Shop moved to Kenmare Street in the summer of 2014. In the interim, the valuable corner property had been rumored to become a multilevel playground for Khloe and Kourtney Kardashian. But those plans obviously never panned out. Instead, there was a quick succession of temporary retail endeavors, including Ricky’s, One Piece, and Nirvanna Designs.
Guess that ends the chances of the BiteMyApple shop opening here.
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