As Seen on Kickstarter: ‘BiteMyApple’ is Crowdfunding for a Local Retail Shop
BiteMyApple might soon return to a downtown corner near you. Two years after its first retail foray – a pop-up shop on the Bowery – the online retailer is now itself crowdfunding to realize its IRL comeback.
BiteMyApple was founded in 2011 by Chris Johnson, and sells products that initially raised money using crowdfunding platforms. Think of it like “As See on TV,” but for Kickstarter and other crowdfunding sources.
Funding goal is $25,000, which would cover the rent for a pop-up shop at 2 Rivington Street (Parasol Projects). “The landlord is asking $25,000 for a 6-week popup during the peak season,” Johnson notes in the Kickstarter pitch. “Of course, I would like to have it for a longer period of time, so the more we collect from the backers the longer we can stay. With a possibility of becoming a permanent resident of the building.”
The so-called “reach” location would be 234 Lafayette Street (at Spring), if the campaign exceeds expectations.