Il Laboratorio del Gelato Expands Outside LES with New Greenwich Village Outpost
The brains behind frozen treatery Il Laboratorio del Gelato are, once again, expanding operations.
Seven years since its last growth spurt into 188 Ludlow, Jon Snyder is setting up another gelato shop in Greenwich Village. New neighborhood competition is old hat at this point, given Il Laboratorio’s current proximity to Morgenstern’s, Van Leeuwen’s latest on Ludlow, Celsius, 10Below… The sister outpost at 56 University Place will be a stone’s throw from Amorino and one of the mobile Van Leeuwen’s.
“I’ve sort of ceded the retail landscape to upstarts, and I’ve just been thinking for a while that our retail presence could be larger,” Snyder told Grub St. “It couldn’t be much smaller. While I have no interest in antagonizing the owners of Amorino, I think healthy competition is, well, healthy. Creating a gelato ‘hub’ on the corner of 10th and University seems fun, too.”
The Greenwich location will not only boast its signature bench seating, a four flavor sundae, and cakes, but also a new rectangle ice cream sandwich that sounds like it might be worth screaming for.
Opening is slated for year-end.
Remember when Il Laboratorio was just a small take-away window on Orchard Street?
[via Grub Street]