New ‘MoMaCha’ Matcha Cafe Debuts on the Bowery
The Hole just partnered with a new art-focused cafe in its Bowery gallery space.
Half the commercial footprint is now dedicated to a matcha cafe called MoMaCha (no relation to the MoMa), which serves up beverages alongside rotating artwork. Each season, MoMaCha will commission a different artist to both redesign the space and create a related “interactive art project.” Inaugural participant is Dan Lam with his “Hands On” installation, which includes touchable iridescent ceiling drips and cushiony floor blobs.
MoMaCha launches tonight at 312 Bowery with a preview party and gallery show.
The Bowery location is the first of three planned art-cafes for MoMaCha, but this is the flagship. It officially opens to the public within the next couple weeks.