Brooklyn’s ‘Token Surfboards’ Readies Canal Street Shop
For about five years, a Chinese sewing supply company operated from the storefront of 52B Canal Street. It went out of business not too long ago, and will soon welcome something more extreme. A surf shop … two doors down from a skate shop … on the Lower East Side.
We hear word that Token Surfboards, a so-called “next-gen” surf shop from Brooklyn, just signed the lease for the mid-block space. Brown paper was taped to the windows last month to shield the build-out happening within. Founded three years ago by Christian Boalt and wife Lisa Schick, Token peddles both streetwear and a small range of surfboards (naturally) from classic fish designs to longboards.
The urban surf shop is slated to open later in the spring.
This brick-and-mortar is a return of sorts for the company. Token previously hosted a pop-up around the corner on Ludlow Street two summers ago.