Morgenstern’s Finest Ice Cream Taking Over Shuttered Silver Spurs in the Village
From greasy spoons to silver spoons.
Longtime Village diner, Silver Spurs, officially shut down operations last month after nearly forty years on LaGuardia Place. A purported decrease in business, coupled with ever-escalating rents, contributed to this loss.
While the proverbial grave is still warm, though, in swoops Morgenstern’s Finest Ice Cream. The trendy Lower East Side dessert shop – founded on Rivington Street in 2014 – just submitted its plans to Community Board 2 for booze consideration later tonight.
This sequel ice creamery differentiates itself with larger corner footprint and ability to sell drinks alongside over-priced frozen treats (pending a decision from the State Liquor Authority).
The eponymous owner is making moves this spring. Nick Morganstern is also part of the team behind the food and beverage at the forthcoming Ace Hotel on the Bowery (aka Sister City).
As for Silver Spurs, this second location (the Broadway joint shuttered in 2013) had been around since 1979. “Two years ago, we stopped being able to make it,” manager Kiki Bourekas told Vanishing NY. “Not enough customers, especially at night. It’s very sad. Me and all the guys are out of a job.”
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