Target Apologizes for its Controversial CBGB ‘Tribute’
Target’s tail is now between its legs.
The retailer debuted its new small-format downtown store with East Village-themed pomp and circumstance Saturday afternoon. Rather than embracing community, though, the opposite happened.
The insensitive stunt, which included a Target-branded CBGB canopy (TRGT) and related merchandise as props, was universally panned. Public outcry about the commercial co-opting of area history only snowballed in the subsequent days – news outlets and blogs all covered the drama. The public relations fallout came to a head yesterday, when Target formally apologized for its actions.
In a statement to the New York Times, Target said, “We often host a one-day celebration that shows the neighborhood how excited we are to be part of their community.”
And the half-assed apology…
“We sincerely apologize if some eventgoers felt it was not the best way to capture the spirit of the neighborhood,” the statement continued. “We always appreciate guest feedback and will take it into consideration as we plan for future opening events.”
The classic “we’re sorry you feel that way,” and not the “we’re sorry to have offended.”