‘Sel Rrose’ on the Bowery Expands with Montauk Acquisition

Posted on: September 19th, 2018 at 5:04 am by

More than five years into operations, the seafood-heavy Sel Rrose is headed out east. Like so many other Manhattan brands, the Delancey Street bar-restaurant is opening a new location in Montauk.

Owner Kristin Vincent, the same prolific proprietor behind nearby Home Sweet Home and basement club Fig 19, purchased the building that formerly housed the Zum Schneider annex. She reportedly closed on the deal for 4 South Elmwood Avenue last week for $2.75 million.

Vincent plans to fully renovate the corner building and open Sel Rrose Oyster Bar and Restaurant sometime in April 2019.

Sel Rrose opened at the southeast corner of Bowery and Delancey in June 2013. The name itself derives from the female alter ego of French artist Marcel Duchamp, Rrose Sélavy. The moniker was apparently fashioned after his favorite phrase: “Eros, c’est la vie”; but it has the dual translation of “pink salt.”

[h/t 27 East]

Recent Stories

Chinatown Garment Industry Hanging by a Thread

Once a hub of manufacturing for the city’s garment industry, there are only a few remaining factories in Chinatown from a peak in the hundreds. The localized industry, which once employed thousands of immigrant women and men, sparked an area restaurant boom in the 1970s. Yet, began to decline in the late 1980s when manufacturers started […]

Residents Unite Against Developer Plans to Swap Park for Parking on LES Waterfront

Residents on the Lower East Side waterfront may soon lose more publicly accessible outdoor space. The developer of a new super-tall plans to reduce a children’s playground to a parking lot. As excavation work commences on Chetrit Group’s 70-story, twin-towered development at 265 South Street, tenants in the adjacent building – Lands End II – […]

Chinatown Homeless Murder Suspect Still Awaiting Trial

More than two years since the horrific murder of four homeless men in Chinatown, the suspect has yet to be held accountable for the crimes. In the early morning hours of October 5, 2019 Randy Santos stalked, then allegedly bludgeoned to death Cheun Kwok, Anthony Manson, Florencio Moran and Nazario Vasqez-Villegas while asleep on the streets. In […]

Excavation Begins for 70-Story South Street Towers

Cranes, and plywood, and pile-drivers, oh my! Such is the story down on the Lower East Side waterfront. Department of Buildings on April 12 issued official approval to the Chetrit Group to begin foundation activities for its dual 70-story tower at 265 South. A month later, the big trucks are mobilized. While excavation is now […]

For 7th Year Running, Greek Jewish Festival Returns to Broome Street this Weekend

After a more subdued outing last year, the Greek Jewish Festival this spring is on the rebound, pulling out the stops. It returns on Sunday for another go-round. Founded by Kehila Kedosha Janina on Broome Street seven years ago, the event celebrates the culture and traditions of the Greek Jewish community. Years past saw crowds […]