Pearl River Mart’s Latest Shop Opens Today at the Museum of Chinese in America

Posted on: January 30th, 2019 at 5:09 am by

Pearl River Mart, the iconic family-owned Asian emporium, opens the doors to its third city store today. It launches inside the Museum of Chinese in America, and is essentially the onsite gift shop.

MOCA Shop, as it’s named, sells everything you’ve come to expect from the decades-running establishment. The museum store will sell a “curated collection of items that hold great meaning in Chinese American culture, rotating merchandise from up-and-coming Asian American designers and makers, and limited edition memorabilia highlighting major MOCA exhibitions and artists.”

Founded in SoHo in 1971 by husband-wife team Ching Yeh and Ming Yi Chen, the eclectic store spent decades selling Chinese home goods and culture to New Yorkers. Their fifteen-year tenure at 477 Broadway concluded in 2016 when the landlord jacked the rent with a five-fold increase. But Pearl River Mart rebounded a year later with two locations, TriBeCa and Chelsea Market.

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