‘Selina’ to Open NYC Flagship Hotel on the Bowery this June

Posted on: March 18th, 2019 at 5:00 am by

Selina is coming to the Bowery sooner than you might think.

The new eight-story development at 138 Bowery is basically ready to go. Long gone are the construction materials and fencework; and the lobby is already attended, with a receptionist sitting guard behind a desk.

Selina seems to be in a preview mode of sorts given the company literature and WiFi instructions currently sitting on the countertop. Official open to the public is not for another few months, though. We’re told the new hotel should arrive sometime in June.

As previously reported, the 63,000 square-foot lodge features 90 keys designed in collaboration with local artists and designers, a 6,000 square-foot outdoor terrace and a 6,000-square-foot rooftop bar, plus a 3,000 square-foot retail space on the Bowery.

Founded by two Israelis – Rafael Museri and Daniel Rudasevski – and financially backed by WeWork founder Adam Neumann, Selina prides itself on being a dorm-like dwelling with co-working features for the “digital nomad.”

The Selina property was developed by Emmut Properties, which shelled out $45.25 million in October 2015 for the long-vacant stretch of former lighting stores comprising 134-142 Bowery. It effectively erased more than two hundred years of invaluable area history. Indeed, number 140 dated back to the 1790s and was originally owned by men associated with the butchering trade. It was later a shoe store and millinery (“Callahan the Hatter”), among other functions. As a testament to its perseverance, the architecture survived for more than two centuries; until 2011, when the then-owner lopped off the trademark dormers to nullify any possibility of landmarking.

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