Epstein’s Bar is Whitewashed and Rebranded as ’82 Stanton’
In other news of nightlife name changes, the rebooted Epstein’s NYC is no longer. The bar is still there, of course, but the newish ownership is now trying on a new identity.
Last week, Epstein’s painted its corner facade white. A literal whitewashing of its image, perhaps to shed its skater sports vibe for something more befitting East Hampton (no more skate decks on the walls). New royal blue awnings arrived thereafter, as did the rebranding – 82 Stanton Bar.
The updates coincide, whether intentional or not, with a behind-the-scenes push to alter its liquor license for increased hours (4am) and DJs. Community Board 3 heard the proposal Monday evening, but the SLA subcommittee shot it down. Ten locals spoke against the changes, plus 81 residents signed a petition in opposition.
This fight will likely continue at the State Liquor Authority.
Meanwhile, jaded Hell Square neighbors speculate that the rebrand could be an effort to position the bar for future sale. By eliminating the Epstein’s stigma and netting additional license alterations, the business might command a higher key fee.
You’ll recall that Epstein’s originally closed in September 2015 due in large part to nagging code compliance issues at 82 Stanton Street. New ownership under Rick Aurigemma (310 Bowery Bar) and Josh Acheatel took over two years later.