Pandora Hypes DJ Khaled’s Latest LP with Interactive Mural on Allen Street
The music world is all about immersive marketing these days. Artists are looking to showcase their music, all while trying to keep it street. Taylor Swift recently announced her new album through a giant butterfly mural riddled with clues and Instagram posts. Next at bat is DJ Khaled, dropping his latest album Father of Asahd via a Lower East Side mural, as part of Pandora’s “Sound On” music campaign.
New York-based artist Lexi Bella was commissioned to design the corporate art, located at 120 Allen Street. It fills the spot where the Charles Bradley memorial mural was last year, a space curated by The New Allen. This mural additionally features a QR code for those interested in an “immersive audio-visual experience” of the new album.
This is the third instance of Pandora’s “Sound On” campaign, which seems to be moving at a seasonal clip. And thanks to your data and their algorithm, Pandora predicts Father of Asahd (with collaborations from JAY-Z, Beyoncé, Nipsey Hussle, Cardi B, etc) will be one of the top albums of the summer.
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When I was unexpectedly pregnant in 2010 and I used to take the M15 bus up Allen St to my bartending job and while I was trying to figure out how I was going to make money (couldn’t keep bartending) and find an apartment (I lived in a loft with 6 people and had to move) & still pursue being an artist- I used to listen to @djkhaled #AllIDoIsWin and convinced myself that’s what I would do. And I did it. So it was really an incredible opportunity and meaningful for me to be able to create art in honor of the new 🔥 album #FatherofAsahd made possible by @pandora & @newallen_ny right next to the M15 busstop on Allen and Delancey 💗🙏🏽💗#WeTheBest
[via Business Wire]