Old Man Hustle Expands with New Brooklyn Location

Posted on: June 5th, 2019 at 5:05 am by

For this tiny Lower East Side dive, the hustle is headed to Brooklyn.

Borough cross-pollination is alive as Old Man Hustle, the six-year-old bar and performance venue at 39 Essex, just announced an expansion to Williamsburg. Brooklyn Vegan reports that DIY signage on the front door of the former Videology video store-cum-bar alerts the neighborhood to the new arrival. Apparently the branded lettering came down last week.

Social media channels for the Hustle confirm the news, but ownership has not yet returned our request for comment.

Old Man Hustle debuted at 39 Essex Street in the fall of 2013, the subtle successor to Sweet Grapes Wine Bar. The arty hang is one of those rare Lower East Side establishments that champions the creative underground scene, be it through comedy shows and open mics or free-form acoustic performances.

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