Broome Street Gets an Exclusive Nightclub by Omar Hernandez
Where Happy Ending once tormented this Broome Street block, and Better Days was anything but, something uber-upscale is now replacement. Perhaps even too upscale for its own good.
By now you’ve probably seen the well-placed hype pieces about the newest nightclub at 302 Broome Street, led by nightlife impresario Omar Hernandez. He converted the space into Omar’s/La Boite, a new venue with a two-pronged approach. Omar’s refers to the public facing nightspot, while La Boite is a members-only discotheque that “hopes to reconnect New Yorkers back to each other, creating a sense of offline community.” But only if you open your wallet, of course.
It’s a return to form one year after the closure of his Greenwich Village hotspot, Omar’s La Ranita. There, he was able to draw a star-studded crowd, including Madonna, Marc Jacobs, Katy Perry, and Bella Hadid.
What’s the over/under on this?