This New Madison Street Microbrewery is ‘That Witch Ales You’

Posted on: November 18th, 2020 at 5:05 am by

Photo: Asia Monay

That Witch Ales You is a new microbrewery that just debuted in Chinatown.

Already more than six years in the making, the pun-heavy establishment finally opened its doors at 116 Madison Street last month. Instead of barber chairs and hair curlers, it’s now vats of suds.

Roughly the size of a cramped studio apartment, That Witch Ales You features a brewery up front, a small tasting room in the rear, and a back patio. Beers include selections like a Ginger IPA, a Kolsch with Jackfruit, a Coconut Porter, and a Red Ale with Lychee Food items such as fish cake skewers, popcorn chicken, fried dumplings, pickles, and french fries are also on the menu.

Bronx resident Paolo Rico Sarthou Tagatac is the proprietor of this new microbrewery-restaurant, located catty corner to Mr. Fong’s. Plans for this concept were initially conceived way back in early 2014, yet took this long to materialize.

Recent Stories

Armed Man in Wheelchair Fires Shots into Crowd on Madison Street

An armed man in a wheelchair allegedly fired shots into a crowd of people outside a Lower East Side bodega Friday night, police said. Leroy Mensah, 28, brandished a (stolen) 9mm gun outside the Stop 1 Deli on Madison Street and Rutgers Street shortly before 10:00pm on Friday. Officers on patrol reportedly chased down the […]

City Preps East River Park Demolition Ahead of Coastal Resiliency Project

It has come to this. The southern section of East River Park is now fenced off, ready for its destruction and rebirth. Barely a week after a temporary restraining order in place since November was overturned on appeal, the city is now ready to begin resiliency work inside East River Park. Fences are up and […]

Homeless Shelter for Chinatown Elderly Planned for East Broadway

Following a trend set during the pandemic, a former Chinatown hotel will soon be reborn as a homeless shelter. Nonprofits Asian Americans for Equality and Care for the Homeless have partnered to create the new “Safe Haven” facility, located in the former Hotel 91 on East Broadway. According to its FAQ mailer, the new safe […]

LES Father Charged in Toddler Son’s Death After Drugs Found in System

Police arrested a Lower East Side man yesterday in connection with the death of his 22-month-old son who had drugs in his system, according to the NYPD. The city’s medical examiner determined last month that the toddler – Charles Rosa-Velloso – suffered acute intoxication from fentanyl and cocaine. Police subsequently ruled it a homicide. Now, […]

Appeals Court Overturns Restraining Order that Halted East River Park Resiliency Work

The community-led effort to permanently halt destruction of East River Park for coastal resilience took a major blow this week. An appellate court ruled Tuesday that the $1.45 billion project can move forward after a month-long hiatus. On Tuesday, the Appellate Division, First Department upheld the lower court’s decision, and overturned the temporary restraining in […]