‘Bowery Showroom’ is Gen Z Retail
Looks like a new concept store is setting up shop on the Lower East Side.
Bowery Showroom, a New York-based designer vintage and lifestyle brand, is opening its first retail location this weekend. Not on the Bowery; in fact a few blocks off at 57 Stanton Street.
What we gather from the PR babble is that the retail-destination-meets-cultural-hub space is a self-proclaimed “in-person dreamland for the TikTok generation.” Whatever that entails.
Offerings include vintage threads, CBD from Potion, creative workshops, art installations, rare sneakers, packaged snacks from local eateries, and a cloud of insta-hype. It’ll also serve as a “community lounge and culture hub that hosts creative workshops, art installations, and parties that enable community members to create their own art and express themselves in an inclusive, accessible, future-facing atmosphere.”
So, yeah, it’s anyone’s guess what this is, but, nevertheless, opening day is Saturday.