Hard Rock Jewel The Great Frog Expands with New SoHo Location
Ten years after opening on the Lower East Side, The Great Frog is leaping across town with a new retail location.
The heavy metal jeweler is now slinging rings and such from 172 Spring Street, across from Boqueria. This is the second New York City store for the London-based brand, and sixth overall.
With nearly a half-century under its belt (1972), The Great Frog has fashioned accessories for some of the rock greats – Metallica, Lemmy, Iron Maiden, Slayer, and Nikki Sixx. They also claim to be the originator of the skull ring. Its first major expansion came with the stateside arrival at 72 Orchard Street in 2011.
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