Moscot Moves HQ from the Corner to New Orchard Street Store

Posted on: November 30th, 2021 at 5:00 am by

Moscot is no longer on the corner, leaving behind Orchard and Delancey for a spot just paces to the south. And for the first time in its history, no rent to pay.

As first reported by Bowery Boogie earlier this year, the centenary opticians chose the mid-block space at 94 Orchard as new base of operations, in what previously housed the Top Hops Beer Shop. Harvey Moscot had purchased the tenement in May 2021 for $4.75 million, marking the fourth Lower East Side locale for the flagship, but first owned by the business.

The new 1,800 square-foot shop also houses the optical finishing lab, as well as corporate headquarters for the company, which boasts stores across the globe.

The experience is largely the same; still on Orchard but just a refined layout. Moscot imported all the customer-loved idiosyncrasies to 94 Orchard, displaying handpicked antiques that once graced the 118 Orchard Street location.

Harvey Moscot spoke to Forbes about the new store, and explained how, during the pandemic, he negotiated with landlords around the world to help stem losses from decreased foot traffic. His at 102 Orchard “wouldn’t budge,” which became impetus to find a self-owned space.

Founded as a modest pushcart business in 1915, family patriarch Hyman Moscot scored success, leading to the original store at 118 Orchard in 1936. And there it stayed for 76 years. Until Helm Equities purchased the building with plans to construct the present-day twelve-story residential tower, forcing Moscot to cross Delancey for good.

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