‘26Red’ Revives ‘90s Streetwear with Orchard Street Boutique

Posted on: December 7th, 2021 at 5:09 am by

Photo: Shout PR

The nineties called, it wants its apparel brand back.

Indeed, the recent resurgence of 26Red this year – revived from obscurity by owner John Bernard – has resulted in a new Lower East Side boutique.

There is now a dedicated, 600 square-foot store at 145 Orchard Street in Hell Square. (Inside the former DaRucci leather vendor.) It opened last month, but a “grand opening” won’t happen until next spring.

Apparently, social media helped fuel the comeback for the west-coast streetwear brand, which hasn’t seen action since 1997.

“John decided the time was right to bring the brand back after seeing all the 26red vintage pieces being sold on Etsy & Depop,” the copy reads on the official website.

Recent Stories

Sheldon Silver, Disgraced Assembly Speaker from LES, Dies at 77

Sheldon Silver, the disgraced powerhouse of the New York State Assembly, and native Lower East Sider, whose career was toppled by a 2015 corruption conviction, died yesterday. He was 77. According to the New York Times, Silver, who maintained a residence at Hillman Houses, had been imprisoned at Devens Federal Medical Center in Ayer, Massachusetts. […]

Cops: Robbers Entered Juice Press through Rivington Hotel Basement

Brazen robbers used the basement of the Hotel on Rivington to hit the Juice Press location next door, cops said. Police sources say that bandits entered the Hotel on Rivington shortly before 6:00am the morning of January 19. Gaining access to the basement, the perps then used the passageway to sneak into the adjacent Juice […]

Neighbors Rally to Help Longtime Printing Shop on Essex Street

A local letterpress printing shop – the last of its kind on the Lower East Side (nay, the city) – is on hard times, but one neighbor is determined to help Y.H. Printing. Desmond Yeoh emigrated to the from Malaysia in 1989. He and his wife opened Y.H. Printing seven years later on Orchard Street […]

Seward Park Cheerleading Squad Raises $30K for Nationals Competion

When the Seward Park High School cheerleading squad qualified for the nationals back in December, the school made history. The Lower East Side institution is reportedly the second public high school in Manhattan to ever qualify for the grand stage. However, the obstacle in their midst was budgetary. No cash for uniforms, travel, and lodging […]

City Readies Demolition of Delancey Foot Bridge to East River Park

With each new day, the destruction of East River Park intensifies. Little is now recognizable as dozens of trees were excised and the historic amphitheater demolished. All as part of the billion-dollar coastal resiliency project. Now, time has come for the pedestrian bridge linking Delancey Street to the park, above the FDR Drive. The city […]